The RAVE Foundation, the charitable arm of Seattle Sounders FC, is dedicated to building free, open, and accessible soccer fields for youth across Washington state. WHY For Good has partnered with RAVE over several years to amplify its mission through strategic communications and digital engagement.

Our work has included developing and executing social media campaigns that build awareness, engagement, and support — especially around major initiatives like the “26 Fields by 2026” campaign. We’ve provided ongoing strategic communications guidance to help clarify RAVE’s messaging and strengthen its connection with donors, fans, and communities.

To boost visibility for field openings and local programming, we’ve led targeted media outreach across the state, securing coverage in both major markets and hyper-local outlets. We also developed core messaging for organizational initiatives and are currently leading a full redesign and development of the RAVE Foundation website to better tell its story and make engagement more seamless.

Through this partnership, WHY For Good is proud to help RAVE turn the game of soccer into a powerful force for community impact — one field, one neighborhood, one story at a time.