Like all libraries, the Boulder Public Library began with books. But it evolved into so much more – a space that inspires creativity, empowers innovation, and encourages life-long learning. The City of Boulder is a community of library lovers, with 96% of households having a Boulder Public Library card. The Boulder Public Library is also a cornerstone of the Boulder community — and programs are the cornerstone of the library. Since 1974, the Boulder Public Library Foundation has been funding nearly 90% of all programming at Boulder Public Library.

That’s a lot of programs — with more than 1 million people visiting the library annually.

WHY For Good was tasked with helping to bring clarity to Boulder Library Foundation’s public persona, branding, messaging and fundraising outreach. Included in this work was the development and design of a new logo and brand system, including overseeing the creation of a new website.

The new brand and voice were deployed in all social and outreach materials. With few people in the community aware of the Foundation’s decades of work and support, we also helped to hire the Foundation’s first Director of Strategic Partnerships and Community Outreach. As Boulder contemplated its future library funding — via the City’s budget or a taxable library district which eventually passed — the new brand was utilized to generate new avenues of exposure and revenue, including a capital campaign to fund a world-class-designed branch in North Boulder.