Our team has had the privilege of partnering with top global, regional and local brands, nonprofits, foundations and individuals; helping tell their stories, engage with audiences, build relationships and generate impact with customers and community. 

We’ve givenBIG with Seattle Foundation, we’ve been on a “Journey” with Coke, we’ve powered smiles with Delta Dental,  and we’ve brought dignity to those hungry in the Rainier Valley. We’ve showcased the products and lifestyles of our friends in Iceland, we’ve brought pianos to our parks with Laird Norton Wealth Management, and brought the Tooth Fairy to life with Delta Dental of Washington.

Our team has had the fortune of working with many great clients over the years, including:

Why Not You Foundation

Russell Wilson, quarterback of the Seattle Seahawks, founded the Why Not You Foundation in 2014. Russell, and his wife Ciara, are dedicated to creating real and lasting change in the world by motivating, empowering and inspiring youth in the Seattle community and throughout the
world. ‘WHY NOT YOU?” was instilled in Russell by his father with the belief that everyone, no matter where they come from or challenges they face, has the potential to excel and do great things. The Foundation’s work is about instilling hope, inspiration and confidence in kids so that they don’t just think, but absolutely know, that anything truly is possible.

WHY FOR GOOD developed a campaign with the Why Not You Foundation, DREAM BIG: Anything is Possible. The campaign, in partnership with King County Library System (KCLS), KCLS Foundation and JPMorgan Chase, empowers teens and encourages students to take
advantage of the wide range of programs and resources offered through community
libraries – opening up a world of possibilities and leading the way to achieving their educational and career dreams. Elements of the campaign included the release of limited edition library cards of Russell and Ciara ‘dreaming big,’ designed by Seattle artist Keegan Hall, underwriting KCLS’s Teen Voices program in which teens in six area school districts identified challenges facing their peers and developed solutions that culminated with a community presentation on those topics, and awarding of $100,000 in inaugural Why Not You Scholarships to eight area teens that will be attending universities, community colleges and trade schools in the 2019-20 school year.

Seattle Pride

Seattle Pride is the non-profit organization which produces the Seattle Pride Parade, Volunteer Park Pride Festival and other LGBTQ+ Pride Month events and promotions.
The parade attracts more than 60,000 participants and an estimated audience of 400,000 in support of diversity, inclusivity and equal human rights for all.

WHY FOR GOOD provided media relations and social media support for the 2019 Seattle Pride events which commemorated the Seattle Pride Parade’s 45th anniversary, as well as the 50th anniversary of the Stonewall Rebellion. Stories focused on honoring the past, celebrating the present and envisioning the future while generating excitement for the events – including everything from an in-studio segment on tips for throwing a Pride party to a Stonewall 50th anniversary op-ed in partnership with Seattle’s Mayor and the co-owner of the Stonewall Inn.

The 2019 Seattle Pride events achieved record attendance making it the  fourth largest in the country, and news coverage set a new benchmark with nearly 200 stories totaling more than 17 million impressions.

Delta Dental of Washington

Delta Dental pioneered dental health benefits, and as the only not-for-profit carrier plays a vital role extending access to care for vulnerable populations through its foundation and corporate philanthropy – as well as education and advocacy – so all people can enjoy good oral health, with no one left behind.

WHY FOR GOOD works with Delta Dental as a strategic partner in conceiving and implementing a variety of award-winning community programs to improve oral and overall health. Currently, we’re launching a new statewide youth outreach program – The Tooth Fairy Experience – which provides particular focus on underserved populations. This free program
includes a classroom component which equips teachers and school nurses with downloadable lesson plans, activity sheets and videos for K-2 students; and a community component in which the Tooth Fairy conducts dental health presentations at libraries, youth organizations, community centers and more. This comprehensive program includes original teacher reviewed and dentist approved educational videos, children’s storybooks, Tooth Fairy newsletter & blog, www.TheToothFairyExperience.com website, @ToothFairyWA social media channels, and much more.

Boulder Library Foundation

Like all libraries, the Boulder Public Library began with books. But it’s evolved into so much more – a space that inspires creativity, empowers innovation, and encourages life-long learning. Boulder is a community of library lovers, with 96% of households having a Boulder Public Library card. The Boulder Public Library is the cornerstone of the Boulder community – and programs are the cornerstone of the library. Since 1974, the Boulder Public Library Foundation has been funding nearly 90% of all programming at Boulder Public Library.
That’s a lot of programs – with more than 1 million people visiting the library annually.

WHY FOR GOOD was tasked with helping to bring clarity to Boulder Library Foundation’s public persona, branding, messaging and fundraising outreach. Included in this work was the development and design of a new logo and brand system, including overseeing the creation of a new website. The new brand and voice were deployed in all social and outreach materials. With few people in the community aware of the Foundation’s decades of work and support, we helped to hire the Foundation’s new Director of Strategic Partnerships and Community Outreach. As Boulder contemplates its future funding – via the City’s budget or a taxable
library district – the new assets are being utilized to generate new avenues of exposure and revenue, including a capital campaign to fund a world-class-designed branch in North Boulder.

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