For more than a decade, the WHY For Good team partnered with Iceland Naturally (Business Iceland) to bring a cultural taste of Iceland to Seattle every October. We worked closely with the Icelandic team to imagine and launch a multi-day “Taste of Iceland” series — complete with a free KEXP-powered concert, a full Iceland-takeover restaurant dinner, pop-up industry panels, and more.

Members of the WHY For Good team developed the initial concept for the program and oversaw the growth of the program that now includes cities across the US and Canada.  During Taste of Iceland events, our team was responsible for PR, marketing, advertising, event logistics, accommodations, and venue rentals.

Over the years we’ve brought the program to Seattle, Portland, Denver, and New York City — each time refining our playbook, dialing up local media buzz, and sprinkling in just the right amount of Icelandic whimsy (think: geothermal-powered photo backdrops).