Building the Woocheen brand

Woocheen is a $1 billion community-owned and culturally inspired organization focused on growing an ocean-health business. Woocheen is part of Sealaska, and its profits directly support Alaska Native communities with scholarships, economic opportunity, revitalization of Indigenous culture and language, and more. Sealaska, an Alaska Native Corporation, was created specifically to perpetuate Indigenous prosperity and long-term stewardship of Tlingit, Haida and Tsimshian homelands.

WHY For Good worked with the team at Woocheen to create the brand identity, voice and digital presence for Woocheen. In addition, the team designed and developed woocheen.com and produced, in partnership with Soulcraft Allstars, an innovative video series to tell the organization's story in a comprehensive and compelling way.