Driven by a shared vision of a more harmonious world which celebrates the unique identities and talents of all people, WHY For Good is proud to work with the Seattle Men’s Chorus (SMC) and Seattle Women’s Chorus (SWC) which illuminate the experiences of LGBTQ+ people, expand inclusion, and inspire justice through song.

WHY For Good’s work includes the development of a robust public relations and advertising strategy to generate awareness and excitement for the Choruses’ year-round performances of music that makes a difference — including SMC’s annual holiday concerts which are a Seattle holiday tradition.

Through targeted media outreach, WHY For Good secured positive news coverage which not only highlights the Choruses’ performances, but which also underscores their importance as voices for change in the arts and LGBTQ+ communities. Our full-suite marketing program has been instrumental in driving ticket sales, utilizing a mix of precision-targeted paid advertising, media sponsorships and news coverage to effectively reach primary and secondary audiences. By scheduling advertising and leveraging earned media, we have ensured efficient use of the budget while aligning with Seattle’s ticket-buying trends.